Read the following passage carefully and select the best answers using the text. No longer can companies afford to miss generation of technology and expect to remain competitive.Adding to the pressure, innovations are increasingly crossing industry boundaries : a new fiber developed by the textile industry has potential for building materials and medical equipments. Some companies are adept at using a diversity of technologies to create new products that transform markets. But many others are floundering because they rely on a technology strategy that no longer works in such a fast changing environment. The difference between success and failure is not how much a company spends on research and development (R&D), but how it approaches. There are two possible approaches. Either a company can invest in R & D that replaces an older generation of technology- the ‘break through’ approach- or its focus on combining existing technologies into hybrid technologies- the ‘technology fusion’ approach. It blends incremental technical improvements from sevarel previously separate field of technology to create products that revolutionize In a world where the old maxim ‘one technology one industry’ no longer applies, a singular breakthrough stategy is inadequate; companies need to include both the breakthrough and fusion approaches in their technology strategy. Yet many western companies still rely almost exclusively on the breakthrough approach. The reasons are complex : a distrust of outside innovations and not-invented- here engineering and arrogance and aversion to sharing research results. What, according to the passage, is adding to the ‘pressure’ on the companies?
Solution
Correct Answer: Option D
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