Popularity doesn't always equal affection. Take Face book. Five hundred million people use it,but a survey conducted by Fore See Results found that among 30 websites it tracks. Facebook ranked second from the bottom for customer satisfaction. It was also among the lowest percent of all 23 companies Foresee tracks. Perhaps its variation on the concept of "satisfying” The word "satisfice" combines the words "satisfy" and “suffice." and is meant to describe a decision-making strategy that attempts to achieve adequacy, rather than to identify an optimal solution. In the case of social media ,you go where you likely to find your friends ,rather than the most user friendly or the most useful Face book is not the only satisficing option out there. The most popular smart phone in the world is the Blackberry in terms of number of users. yet a survey by research firm Change wave found that only 30 percent of Blackberry owners were satisfied with their device. 55 percent two years ago Drops in satisfaction can also be received. After all , what technology product has universally used and loathed than MICROSOFT Windows? A may 2010 survey by Foresee found that after a period of decline, more User are happier with Windows in 2010-76 percent than in any previous survey period. If Microsoft can turn it around, so can others Which of the following can be inferred from the essay?
A Microsoft may have lost popularity, but the consumer satisfaction has increased over time
B Blackberry can reverse their decline in popularity while gaining consumer satisfaction over time
C Research firms engage in satisfaction surveys to gauge the popularity of products and services in an attempt to improve the surveyed firms' consumer image
D Face book is a satisficing option, which can, over time, become a satisfying option.
Solution
Correct Answer: Option B
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