Which of the following best completes the passage below? People buy prestige when they buy a premium product. They want to be associated will something special. Mass marketing techniques and price reduction strategies should not be used because-

A affluent purchasers currently represent a shrinking portion of the population of all purchasers

B continued sales depend directly on the maintenance of an aura of exclusivity

C purchasers of premium products are concerned with the quality as well as with the price of the product

D expansion of the market niche to include a broader spectrum of consumers will increase profits

Solution

Correct Answer: Option B

Solution

Practice More Questions on Our App!

Related Topics