Logical reasoning: Which of the following best completes the passage below? People buy prestige when they buy a premium product. They want to be associated with something special. Mass-marketing techniques and price-reduction strategies should not be used because

A    affluent purchasers currently represent a shrinking portion of the population of all purchasers

B    continued sales depend directly on the maintenance of an aura of exclusivity

C    purchasers of premium products are concerned with the quality as well as with the price of products

D    expansion of the market niche to include a broader spectrums of consumers will increase profits

Solution

Correct Answer: Option A

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