A debate on how to define business goes on until today. Should the firm emphasize customer satisfaction of product attributes for success in business? Which of the following arguments intensifies this debate?

A Focusing too much on customer satisfaction may dampen quality and innovation.

B Product orientation alienates customer orientation objectives.

C Both types of orientations shatter firm's mission.

D Firms are at least profitable even if they are indifferent to these orientations.

Solution

Correct Answer: Option A

Solution

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