Fresh cola, a company offering carbonated beverages in different flavors, aims to increase its market share by offering price discount of almost \( 20 \% \) on its different brands. The price reduction will initially cut its profit but the company will use huge advertisement and promotional effort to attract consumers away from its rival companies. Company hopes that after few years, the consumers initially attracted by the price reduction will turn into loyal customers. In evaluating the success of this proposed plan which of the following is the most important to know?

A Whether price of some of Fresh Cola's products will be reduced to a greater extent than that of its other existing products.

B Whether the promotions and advertisements will be carried out by the company's current advertising agencies.

C Whether the competitors will respond by offering heavy discounts on their products as well.

D Whether any alternative strategy needs to be employed by the company to achleve its aim in addition to the current strategy.

E Whether Fresh Cola will be able to manage its costs sufficiently to maintain its profit even though price reductions are in effect.