The primary management for poor breastfeeding latch is lactation consultant support. This approach provides expert guidance on positioning and attachment techniques, which are crucial to establish an effective latch and ensure adequate milk transfer. Correct latch reduces nipple trauma, prevents complications like mastitis, and promotes successful breastfeeding. Early intervention by a lactation consultant improves both maternal and infant feeding outcomes, avoiding unnecessary supplementation or cessation of breastfeeding.

Reference: Breastfeeding Medicine, Kathleen A. Krol, 3rd Edition.