The main purpose of a health campaign is to raise awareness and change behaviors to improve public health outcomes. By educating the target population, these campaigns encourage the adoption of healthier habits and preventive measures, ultimately reducing the incidence of disease and promoting wellness. Increasing knowledge and motivation are essential steps in modifying risk factors and enhancing individual and community health. This is critical as behavior change is a cornerstone in preventing many surgical and medical conditions. Effective health campaigns do not aim to increase hospital admissions or promote commercial interests but focus on empowering individuals with information for better health decisions.

Reference: Public Health Education and Promotion, Green & Tones, 3rd Edition.