Emotional appeals in health communication are significant because they engage the audience’s feelings, making messages more memorable and impactful. By eliciting emotions such as fear, hope, or empathy, these appeals can effectively motivate behavior change and promote health actions. They complement factual information by creating a personal connection to the health issue, which increases the likelihood of adherence to medical advice or preventive measures. Thus, emotional appeals play a crucial role in enhancing patient motivation and compliance in clinical settings.

Reference: Health Communication: Strategies for Health Professionals, Green Larry W., 4th Edition.